Drew Westen: Winning Hearts and Minds: Why Rational Appeals Are Irrational If Your Goal is Winning Elections - Politics on The Huffington Post

A perfect explanation of the powerful nature of pathos in argument. Westen claims that reason or logos is not what wins elections. He compares the 1992 Clinton campaign commercial to Kerry's 2004 attempt. The video clips are provided. Westen's cocktail is an example of a comparative image analysis essay with a psychological twist.Drew Westen: Winning Hearts and Minds: Why Rational Appeals Are Irrational If Your Goal is Winning Elections - Politics on The Huffington Post