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Saturday, March 20, 2010

The Power of Images



I know that at times, we have repeated this over and over, but a Power Point presentation is not the place for a wall of text.

Text belongs in a handout.

Your audience did not come to a presentation to read.

They came to listen to you. They came to hear an interesting story; they came to hear you make connections and give them ideas; they came to hear the passion in your voice; they did not come to read.

They can read at home.

Consider how information is conveyed in this graphic. It is effective because conveys a lot of information in a short amount of time, and, frankly, it is just more interesting than a wall of text.

Look over each and every slide in your presentation. Is there a way to graphically represent the information?

For those of you that want to see more information conveyed visually try ChartPorn.org

2 comments:

Adam Behrens said...

Amen L. A perfect representation of this is Hans Roslings TED speech "Let My Data Set Change Your Mindset" Check it out at www.ted.com.

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