Leave it to Malcom Gladwell to do the "hard-nosed" research on the mystery of what it takes to be universally loved and adored. Spoiler alert - gain weight and bone up on your elf managmement.
“To become the object of universal love, one must first live with a red-nosed reindeer, and then gain a premier position as the sole registered employer of elves in the Northern Hemisphere. It’s as simple as that."
http://www.vanityfair.com/culture/features/2009/12/gladwell-200912
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