As I exit my first trimester as a true Instructional Designer I have to reflect on the world of e-learning and the world of marketing and sales where I was tempered.
To be clear, the odd little group of idealist I have quickly grown fond of is firmly rooted in the belief that if you build it (content) they will come (users). This is largely true but I can't escape the idea that our product needs to marketed to truly meet the goal of knowledge sharing.
Luckily the idea of Pull E-Learning and Pull Marketing are now linked for what appears to be the long-haul. Social Networking is no longer a medium for personal interaction but rather THE medium for how we learn, create, collaborate, buy, problem solve and socialize.
My personal platform will be firmly rooted in the idea that whatever my message I need to make sure there are end users looking to Pull the content into their collective brains. I will not make the claim that I know how to do this. Luckily, in the new spirit of digital socialism I don't have to tackle this challenge alone.
I know unequivocally I am not the first person to champion Pull marketing of E-Learning I just hope that I can navigate the Petra-bytes of information and evolve with the rest of the 2.0 revolution.
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2 comments:
1.Since the pull strategy is the most difficult to actualize and demand uncertainty is highest, (whether we are speaking of supply chains or e-learners) I absolutely agree with the importance of 'proper' content being pushed to the correct individuals.
2. That being said, the push/pull balance is difficult to master because the 'reach' of end users is unlimited these days and it's not easy to achieve a precise control of who you are 'pushing' content upon.
3. Social networking is definintely a key to identifying the needs/wants of the 'pullers'.
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